Last updated: 4 September 2026
Privacy policy
Local Pulse is a product of CRÉO Global (creoglobal.co). This policy explains what the platform collects, why it collects it, who else sees it, and how you remove it.
What we collect
We collect three kinds of data.
- Account data. Your email address, your name if you give one, your company name and industry, and a hashed password. If you subscribe, we also hold the billing identifiers our payment processor returns to us.
- Workspace data. Everything you and your team create in the platform: locations you add, review replies, posts, tasks, keywords, team members, notes and audit log entries.
- Google Business Profile data. When you connect Google, you grant the platform the business.manage scope through Google OAuth. With that scope we read and write your locations and their business information, your reviews and replies, your performance metrics, and your posts. We store OAuth tokens so scheduled syncs can run without you signing in again.
Why we use it
We use this data to operate the service you asked for: to show your locations and reviews, to publish the replies, posts and listing changes you approve, to calculate the metrics and reports in the platform, and to bill you. We do not sell your data. We do not use your Google Business Profile data for advertising, and we do not use it to train generalised machine learning models.
Google API Services User Data Policy
Local Pulse's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Who else processes your data
We use a small set of sub-processors. Each one only receives what it needs to do its job.
- Our hosting provider, which runs the application and the database.
- Anthropic, when AI drafting is enabled in your workspace. Review text and the context needed to draft a reply are sent to generate that draft.
- Stripe, for payments. Card details go to Stripe, not to us.
- Twilio, Resend or SendGrid, when messaging is enabled, to send the review requests and notifications you configure.
How long we keep it
We keep your workspace data until you disconnect Google or delete your account. Disconnecting Google revokes the OAuth tokens we hold and stops all further access to your Business Profile. Deleting your account removes the workspace and the data in it. We may keep billing records where the law requires it.
How to revoke access
You can disconnect Google at any time from Settings, using the Disconnect control. You can also revoke access directly from your Google account at myaccount.google.com/permissions. Either route stops the platform reading or writing your Business Profile.
Contact
Questions about this policy, or a request to access or delete your data, go to [email protected].